Proxy
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Proxy is a human chief of staff plus an agent.

We've handpicked the best EAs with years of experience working in high-pressure startups.

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01The EAs

AI is already good and only getting better at the daily grind - calendars, inbox triage, travel, etc. Where it doesn't do well yet is judgement and taste - knowing that a board meeting matters more than a coffee chat or that a certain customer needs a response asap.

Humans are much better at noticing when a rule makes sense vs when it doesn't. We're building for people who don't have the time to monitor their AI tools day in day out to get admin tasks done.

Pranjali Awasthi

Operator 001

Pranjali Awasthi

The brains behind Proxy.

Two-time founder. One company through HF0, acquired. One through YC. The EA for our first three clients.

EA · joined Sep 2026

Martin

Writes his own automations.

Led EAsRan his own assistant agency. Hired, trained and graded its EAs.

Worked atAirwallex (EA to a co-founder) · Dinsmoore Steele (chief of staff) · Dorxata · GoRemote (co-founder)

Nine years as an EA and chief of staff.

EA

Val

Builds pivot tables for fun.

Led EAsTeam lead, then quality lead for 90–100 EAs. Graded their work and wrote the SOPs they worked from.

Worked at818 Spirits (executive coordinator, then sales analytics) · Sprinter Spirits · Fernway VR

Ten years across assistant work, ops and analytics.

EA

Ella

Was good at writing before AI.

Led EAsLed shifts of assistants and handled client escalations. Later managed assistant retention and payroll.

Worked atCarDekho Group (category lead) · First Circle (worked with the COO)

Ten years. Seven of them building a global assistant company’s operations.

02Service levels

Client testimonial

“You always take care of things and it doesn't get dropped.”

— Our first client, Sep 15

<2 min

To acknowledge a new ask

20 min

To finish a simple task

1 hr

First reply to urgent weekend asks

9–6 PT

Mon–Fri working hours

03Price

Price
$3,000 / month
Over time
The price goes down each month as the EA spends more and more time on judgement calls and less on grunt work.

04Data privacy

The EAs run AI agents in individual sandboxed environments that only they can access, so any personal or company data shared with them stays confidential.

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